People are searching for hope amid bleakness. Christian radio goes up when tragedy hits. When our economy hits a recession, Bible sales go up.
That’s a message that transcends all that.
I think Lauren Daigle has crossed over because her message is God loves you. I”m sick of everyone arguing with each other. “I’m sick of the news,” Reeves said. “I’m sick of politics. He feels the format provides a palliative to all the ugliness in social media, cable news and talk radio. Reeves said the network plans to expand strongly into podcasting as well. They serve a different audience in Atlanta.” “There’s always friend competition in our industry,” Reeves said. “We really appreciate the Salem guys and what they do. We have a call center where we receive thousands of calls a day from people needed help and a prayer.”Īnd he tries to stay in a positive Christian zone toward his competition. Ultimately, he said, “our goal is ministry based. Higher ratings don’t mean more advertising money.” “I wouldn’t sit here and say we don’t care about ratings,” he said. “It doesn’t drive us the same way as a commercial station. And since K-Love is national, donors from Atlanta alone won’t make or break the station. Plus, as a non-commercial station, ratings are not as important as donations. In comparison, Fish brought in a 4.2 share last month.īill Reeves, who just took over as K-Love president, said he isn't worried about early ratings, knowing this is more a marathon than a sprint. According to Nielsen monthly ratings, K-Love has averaged about 0.3 share in its first four months on air with a weekly audience of around 20,000 to 25,000. K-Love has been building its empire for 37 years, recently adding stations in D.C., New York and Atlanta.Ī ccording to Guidestar, based on data provided by EMF, the network brings in about 500,000 donors a year and generated $192.8 million in revenue in 2017.Īfter four months, K-Love’s impact in Atlanta has been minimal despite its billboard awareness campaign. Fish is part of a national for-profit Camarillo, Calif.-based company Salem Media Group, which generated $262.8 million in revenue last year.īlakemore said he tries to see the big picture, not the pure capitalistic viewpoint of the situation: “The more stations in this market playing this kind of music exposing more people to Christ the better,” he said. “It’s good for the listeners to have more choices on the dial.”
It's also all local talent, enabling the station to provide a reliable presence at Christian concerts, events and churches. Its morning show, led by Kevin Avery and Taylor Scott, has been on the Fish since day one and is now syndicated in multiple markets. He noted that among its target audience of women 25 to 54, Fish is currently in the top five.īolstering the station is its unusually minimal staff turnover both behind the scenes and on air. The station had an unprecedented run earlier this year, landing at the top of the Nielsen ratings charts for four months before falling back to more normal ratings numbers in August and September.įish program director Mike Blakemore said he is concerned less with month-to-month ratings, preferably watching a 14-month tracking average. Over its nearly two-decade run in Atlanta, the Fish has consistently drawn big ratings in town, attracting anywhere from 400,000 listeners a month to 1 million during Christmas season. Credit: RODNEY RODNEY Fish has obvious home-grown advantages over K-Love, despite comparable signals.
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